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• #2
Explanation for those not there: this was a room of 50 people at the TABS conference. Voting following discussion (although time limited). Note that this was a self-selecting group and there may be bias, but very interesting discussion and results. Thanks to those who contributed.
Notes from Conference 2014 workshop on Strategic Priorities for Bikeability
Where would you like to see Bikeability in 10 years time?
• On the national curriculum
• Inclusive and for all ages
• Based on quality not price
• Integrating with sustainable travel initiatives
• As a part of the driving test
• Taking a ‘whole approach’ i.e. not just 8 lessons
• Level 3 in secondary schools
• Not limited by its name ‘Bikeability’
What is Bikeability for?
• Sustainability
• Everyone
• Confidence
• Safety / road awareness
• Skills
• Activity
• Independence
• Empowerment
• Motivation
• Fun
• Modal shift
• Competence
• Active travel
• Normalising cycling
• Health
• Lifeskill
• Access to employment
• Pathway
• Achievement / success
• Improvement
• Inclusive
• Transport security
What is Bikeability for? (Grouped priorities by voting with 3, 2 and 1 point system)
Is there a natural ceiling?
• % in room ranged from 45% to 95%. Various reasons for ceiling including resistant schools, lack of bike ownership, cultural resistance to cycling.
• Work with willing vs. universal provision vote. 84% preferred to go for universal provision. (i.e. forcing the unwilling to participate)
Marketing – Brand
Who is the brand for (in order of priority):
Suggested channels to use:
• Change 4 life
• Bike shops
• Schemes by centrally providing materials they can use locally.
Sponsorship:
• Both national and local but can be complex relationship with other local initiatives and sponsors
• Careful on choice – should sit with brand values i.e. not McDonalds
In which Central Govt Dept. should Bikeability sit (i.e. which policy area)? (vote)
Funding priorities (vote)
If same level funding:
If more funding: