Notes from Conference 2014 workshop on Strategic Priorities for Bikeability
Where would you like to see Bikeability in 10 years time?
• On the national curriculum
• Inclusive and for all ages
• Based on quality not price
• Integrating with sustainable travel initiatives
• As a part of the driving test
• Taking a ‘whole approach’ i.e. not just 8 lessons
• Level 3 in secondary schools
• Not limited by its name ‘Bikeability’
What is Bikeability for?
• Sustainability
• Everyone
• Confidence
• Safety / road awareness
• Skills
• Activity
• Independence
• Empowerment
• Motivation
• Fun
• Modal shift
• Competence
• Active travel
• Normalising cycling
• Health
• Lifeskill
• Access to employment
• Pathway
• Achievement / success
• Improvement
• Inclusive
• Transport security
What is Bikeability for? (Grouped priorities by voting with 3, 2 and 1 point system)
Safety (91 points)
Lifeskill (64 points)
More people cycling (61 points)
Health (37 points)
Sustainable Travel (28 points)
Is there a natural ceiling?
• % in room ranged from 45% to 95%. Various reasons for ceiling including resistant schools, lack of bike ownership, cultural resistance to cycling.
• Work with willing vs. universal provision vote. 84% preferred to go for universal provision. (i.e. forcing the unwilling to participate)
Marketing – Brand Who is the brand for (in order of priority):
Parents
Schools
Everyone (inclusive)
Suggested channels to use:
• Change 4 life
• Bike shops
• Schemes by centrally providing materials they can use locally.
Sponsorship:
• Both national and local but can be complex relationship with other local initiatives and sponsors
• Careful on choice – should sit with brand values i.e. not McDonalds
In which Central Govt Dept. should Bikeability sit (i.e. which policy area)? (vote)
Explanation for those not there: this was a room of 50 people at the TABS conference. Voting following discussion (although time limited). Note that this was a self-selecting group and there may be bias, but very interesting discussion and results. Thanks to those who contributed.
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@PaulR
Notes from Conference 2014 workshop on Strategic Priorities for Bikeability
Where would you like to see Bikeability in 10 years time?
• On the national curriculum
• Inclusive and for all ages
• Based on quality not price
• Integrating with sustainable travel initiatives
• As a part of the driving test
• Taking a ‘whole approach’ i.e. not just 8 lessons
• Level 3 in secondary schools
• Not limited by its name ‘Bikeability’
What is Bikeability for?
• Sustainability
• Everyone
• Confidence
• Safety / road awareness
• Skills
• Activity
• Independence
• Empowerment
• Motivation
• Fun
• Modal shift
• Competence
• Active travel
• Normalising cycling
• Health
• Lifeskill
• Access to employment
• Pathway
• Achievement / success
• Improvement
• Inclusive
• Transport security
What is Bikeability for? (Grouped priorities by voting with 3, 2 and 1 point system)
Is there a natural ceiling?
• % in room ranged from 45% to 95%. Various reasons for ceiling including resistant schools, lack of bike ownership, cultural resistance to cycling.
• Work with willing vs. universal provision vote. 84% preferred to go for universal provision. (i.e. forcing the unwilling to participate)
Marketing – Brand
Who is the brand for (in order of priority):
Suggested channels to use:
• Change 4 life
• Bike shops
• Schemes by centrally providing materials they can use locally.
Sponsorship:
• Both national and local but can be complex relationship with other local initiatives and sponsors
• Careful on choice – should sit with brand values i.e. not McDonalds
In which Central Govt Dept. should Bikeability sit (i.e. which policy area)? (vote)
Funding priorities (vote)
If same level funding:
If more funding: